This is another socially responsible campaign of NIKE, called "Dunk. Continue the game", which aims to collect old sneakers in order to renovate the basketball court and playground in Belgrade. NIKE containers for old sneakers were placed at several locations around the city and anyone who wanted to contribute could bring one or more of their old sneakers.
After collecting 20,000 old sneakers, their soles were recycled and used to make a base for a new basketball court and children's playground. In addition to the new surface, the field and playground were also completely renovated.
I am proud to have been a part of the action "Dunk. Continue the game." and with my work have managed to contribute to building a new place for sports and games. Anyone who donated an old pair of sneakers to the stores, as well as to 10 other locations throughout Belgrade, has received a discount on their next purchase.
