Dreamology is a sub-brand of an already established brand which resells mattress and sleep-related items. Dreamology is a very high end, high price oriented sub-brand.
This project was done in collaboration with an agency from Belgrade, Luxury Integrated.
My role, as a creative director and a head of design was to find an interesting way to showcase and communicate their premium nature. Since the name Dreamology itself sounds very scientific, I've added an alchemic element(the portal door) which makes the connection between the spirit and the material. Dreamology line of mattresses do precisely this- they take you to another dimension.
I've designed and put together a very detailed brand book and all of its components, as well as created a social media templates. Logo was designed by Luxury Integrated beforehand.
