Year: 2023
Project Type: Passion Project
Studio: Prime Scale Creative
BR rebranding has caused a lot of debate among designers, brand strategists and many others in the industry. There are plenty of divided opinions so we've decided to play around with our own vision for the brand.
We really loved retro, bold and colourful direction- where we aimed to express tradition, playfulness as well as endurance in ever changing consumer markets, which are all a mix of qualities that symbolise BR as a brand.